BEYONCÉ UNVEILS CÉCRED HAIRCARE LINE WITH A GLAMOROUS LAUNCH

Beyoncé celebrated the launch of her haircare brand, Cécred, with a star-studded event at Revery in Los Angeles, marking the occasion with a stunning new hair colour and a fashionable ensemble.

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Beyoncé Cécred

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Stepping into the event, Beyoncé donned an elegant Prabal Gurung attire, featuring a hand-pleated plisse sculpted sari bodysuit paired with dhoti pants from the designer’s spring-summer 2024 collection. Complemented by De Beers jewellery, her look exuded sophistication and grace.

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CÉCRED: A JOURNEY OF INNOVATION AND BEAUTY

The launch showcased the Foundation collection of Cécred, consisting of eight meticulously formulated products designed to promote scalp and hair health. From clarifying shampoos to nourishing hair oils, the range aims to provide comprehensive care for diverse hair needs.

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In addition to the brand launch, Beyoncé’s charity, BeyGOOD, announced a groundbreaking partnership with Cécred. The collaboration aims to allocate $500,000 annually towards cosmetology-school scholarships and salon business grants across various cities in the U.S., empowering aspiring professionals in the beauty industry.

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Amidst these milestones, Beyoncé made history by becoming the first-ever Black female artist to top the Hot Country Songs chart with her single, “Texas Hold ‘Em,” further solidifying her status as a trailblazer in the music industry.

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As Beyoncé continues to redefine boundaries and inspire excellence across diverse domains, Cécred emerges as a testament to her unwavering commitment to innovation and inclusivity in the realm of beauty and beyond.

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